Once again, it was a gorgeous day in 30A. My go-to spot for meeting new people and savoring an oat milk latte is undoubtedly Fonville Press in Alys Beach. Amidst the pristine white buildings, this sweet cafe stands out like a gem, adorned with cheerful pink umbrellas outside. It's impossible not to be drawn in, wanting to unwind and snap that perfect Instagram-worthy picture.

I had the pleasure of meeting with Felicia Rabb of Felicia by Design, a 10 year veteran of luxury wedding planning, and the preferred Wedding Planner at The Pearl Hotel in Rosemary Beach.

Felicia’s designs are timelessly elegant, on brand with 30A, and thoughtfully imagined and created alongside the brides every wish. Felicia knows the 30a bride through and through.I could’nt help but take in all her knowledge of the area and the people who love to visit.

I was in awe at her work in the recent years, not a thing out of place, clean modern looks with a warm coastal vibe. It is clear she has a signature look that brides seek her out for.

When I met Felicia she was celebrating her recent engagement. Of course I had to ask “Who plans the wedding planner's wedding?” 

I wasn't too surprised when she exclaimed that she’s doing a lot herself! With the help of her assistant planner to fill in the details, Felicia is keeping it close to home, after all who better knows what she wants and how she wants it. 

Felicia Rabb averages 50 weddings a year, making her a veteran in the event planning industry in 30A. Brides can rest assured Felicia and her team have the big picture handled, and even the tiniest details.

As a wedding and event planner, it takes time to hone your skill and master your craft, from attention to detail to spot on time management, just like Rome, Felicia by Design was not built in a day. To truly love the wedding industry is a special type of love, we both agreed it might even borderline on obsession. A healthy obsession of course….